ESP
HOW BRAND PARTNERSHIPS HELP BANG & OLUFSEN DIVERSIFY AND ADAPT
Bang & Olufsen. Denmark, 1925 Before there was Apple, there was Bang & Olufsen.The Danish electronics brand has long been a reference name for pure design in electronics, appealing to discerning, individualist consumers… Read More
CHUPA CHUPS: THE ICONIC LOLLIPOP THAT DELIGHTS THE SENSES
Chupa Chups. Spain, 1958 Chupa Chups is much more than a famous brand with a fun name. It’s a brand that delights the senses: a magnet for consumers and a valuable resource… Read More
SIMPLIFY INNOVATION: MAKE REMARKABLE PRODUCTS
Simplify Innovation: Make Remarkable Products We all say that we love innovation. But when it comes to innovating within our own companies, it’s hard to love the pressures and anxieties that go along… Read More
FIAT 500: THE CAR BRAND THAT USES FASHION THINKING
FIAT 500. Italy, 1957 (relaunched 2007) FIAT’s decision to revive its iconic ‘Cinquecento‘ city car proved to be a smart one. Since making its comeback in 2007, more than 1.5 million cars have… Read More
COLLABORATIONS BOOST AND SUSTAIN MARIMEKKO’S BRAND APPEAL
marimekko. Finland, 1951 There are few European brands as enigmatic or charismatic as marimekko. With a broad and passionate fanbase, the label known for its folksy, sixties-tinged pop patterns continues to enjoy… Read More
MOLESKINE BUILDS BRAND EXPERIENCE TO ENGAGE CREATIVE MINDS
Moleskine. Italy, 1997 Moleskine has established and spread its brand story with remarkable speed. Despite arriving late into a stationery market faced with a challenging future, it needed only a decade –… Read More
LIMITED EDITION PRODUCTS ARTICULATE THE STANDARD’S HIP, URBAN STANCE
The Standard. USA, 1999 Few brands live up to their name like The Standard. Many regard it as a barometer of all things urban and hip, and its high profile and influence… Read More
FASHION POWERS LADURÉE’S BRAND PROMISE OF ULTIMATE INDULGENCE
Ladurée. France, 1862 (relaunched 1993) The house of Ladurée holds the dual distinction of being the inventors of the ganache-filled macaron, and one of the pioneers of Parisian salon de thé culture.… Read More
THE “ALTERNATIVELY NORMAL” BRAND FOOTPRINT OF A.P.C.
A.P.C.. France, 1987 The Parisian denim label A.P.C. is a restless brand, constantly on the lookout for new ways to imprint its distinctive aesthetic on popular culture. Besides a reputation for high-grade… Read More
EVERNOTE: USING PHYSICAL PRODUCTS TO EXTEND ITS DIGITAL PROMISE
Evernote. U.S.A., 2008 Evernote has been remarkably effective at building a powerful brand in an over-crowded landscape. The world’s favourite note-taking app notched up 150 million users in 2015, and it continues… Read More
