Persuasive Products is a blog dedicated to champion products of consumer culture and the brands behind them.

What makes certain products fascinating, iconic and timeless?

I want to shine a light onto the products that captured imaginations and changed the shape of the market around them. What are the ideas, strategies and practices behind their remarkable, enduring success?

Many of my selections are well known, others less so. But all share remarkable appeal and longevity. All of them are actively managed for success and are backed by incisive strategy and relentless innovation. Most deal with singular products that make a disproportionate contribution to the positioning and projection of the brands they represent.

If you know of a product or brand you want to see on Persuasive Products, be sure to let me know!