Browsing All Posts By

Gavin Brown

Insights

SIMPLIFY INNOVATION: MAKE REMARKABLE PRODUCTS

By On April 22, 2016

Simplify Innovation: Make Remarkable Products We all say that we love innovation. But when it comes to innovating within our own companies, it’s hard to love the pressures and anxieties that go along… Read More

Insights

HOW TO GIVE BRANDS AND PRODUCTS SOCIAL CHARISMA

By On July 13, 2015

I recently took a Finnair Airbus 340 from Hong Kong to Helsinki. Tired and thirsty, I was dreading the long trip home. But once on-board it all washed away, if only for… Read More

Persuasive Products

CLARKS DESERT BOOT: UNNECESSARILY HANDSOME

By On May 10, 2015

Clarks Desert Boot. UK, 1950 “Everybody haffi ask weh mi get mi Clarks. Di leather hard, di suede soft, toothbrush get out di dust fast” Few brands are desirable enough to earn… Read More

Persuasive Products

COCA-COLA: A CENTURY OF CONTOUR

By On March 20, 2015

Coca-Cola Contour Bottle. USA, 1915 “We need a new bottle design which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be… Read More

Persuasive Products

LONGCHAMP: GALLOPING TO GLORY

By On January 20, 2015

Longchamp Le Pliage. France, 1993 Jeremy Scott may well have been guilty of understatement for the first time in his life when he gave his opinion on Longchamp’s Le Pliage bag for… Read More

Persuasive Products

MONTBLANC: THE ART OF WRITING

By On August 28, 2014

Montblanc Meisterstück 149. Germany, 1952 Ask anyone if they know any German words and you might hear it named. Words like Autobahn, Zeitgeist or Vorsprung durch Technik might get more mention, but if you… Read More

Persuasive Products

SIGG: GENIUS IN A BOTTLE

By On April 19, 2014

SIGG Traveller Water Bottle. Switzerland, 1978 Food, clothing, shelter. In developed economies at least, we have become pretty good at catering for consumer needs. Nowadays most of us – either at play… Read More

Persuasive Products

NEW ERA: PERFECT FIT

By On April 6, 2014

New Era 59FIFTY Fitted Cap. USA, 1954 Every once and a while, a product comes along that turns a market upside down, transforming the terms that products are offered and accepted on.… Read More

Persuasive Products

MOLESKINE: PRODUCTS FOR CONTEMPORARY NOMADS

By On March 20, 2014

Moleskine Pocket Ruled notebook. Italy, 1997 Imagine you work for a small, Italian publishing company. It’s 1996, you’re on summer holidays, enjoying a brioche and a coffee in the warm Sardinian breeze.… Read More