Brand Innovators

KVADRAT’S COLLABORATIONS EXTEND ITS INFLUENCE AND SHAPE TASTES

By On January 17, 2016

Kvadrat. Denmark, 1968 Kvadrat is Europe’s leading maker of design textiles, with products characterised by simplicity, colour and innovation. Its reputation is defined by decades exploring the boundaries of aesthetics, technology and… Read More

Brand Innovators

HOW RETAIL PRODUCTS ELEVATE THE V&A’S BRAND PROFILE

By On January 10, 2016

V&A Museum. UK, 1852 London’s Victoria & Albert Museum has been celebrated as one of the world’s premier design institutions for more than a century. With a collection of more than two… Read More

Insights

ABSOLUT PERSUASION: A LESSON IN PURE MARKETING

By On September 7, 2015

Absolut Vodka. Sweden, 1979 Plenty has been said about Absolut Vodka. So much, writing about Sweden’s iconic drink in 2015 feels a bit like a chiché. It’s a brand that marketers and… Read More

Persuasive Products

ULTIMATE EARS: A BRAND DESIGNED AND BUILT TO BOOM

By On August 10, 2015

Ultimate Ears UE Boom Speaker. Switzerland, 2013 Anyone with dreams of creating an iconic product in this lifetime could easily get frustrated reading this site. The average age of products we’ve profiled… Read More

Insights

HOW TO GIVE BRANDS AND PRODUCTS SOCIAL CHARISMA

By On July 13, 2015

I recently took a Finnair Airbus 340 from Hong Kong to Helsinki. Tired and thirsty, I was dreading the long trip home. But once on-board it all washed away, if only for… Read More

Persuasive Products

CLARKS DESERT BOOT: UNNECESSARILY HANDSOME

By On May 10, 2015

Clarks Desert Boot. UK, 1950 “Everybody haffi ask weh mi get mi Clarks. Di leather hard, di suede soft, toothbrush get out di dust fast” Few brands are desirable enough to earn… Read More

Persuasive Products

COCA-COLA: A CENTURY OF CONTOUR

By On March 20, 2015

Coca-Cola Contour Bottle. USA, 1915 “We need a new bottle design which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be… Read More

Persuasive Products

LONGCHAMP: GALLOPING TO GLORY

By On January 20, 2015

Longchamp Le Pliage. France, 1993 Jeremy Scott may well have been guilty of understatement for the first time in his life when he gave his opinion on Longchamp’s Le Pliage bag for… Read More

Persuasive Products

MONTBLANC: THE ART OF WRITING

By On August 28, 2014

Montblanc Meisterstück 149. Germany, 1952 Ask anyone if they know any German words and you might hear it named. Words like Autobahn, Zeitgeist or Vorsprung durch Technik might get more mention, but if you… Read More

Persuasive Products

SIGG: GENIUS IN A BOTTLE

By On April 19, 2014

SIGG Traveller Water Bottle. Switzerland, 1978 Food, clothing, shelter. In developed economies at least, we have become pretty good at catering for consumer needs. Nowadays most of us – either at play… Read More