Browsing Tag

Accessorisable

Brand Innovators

HOW BRAND PARTNERSHIPS HELP BANG & OLUFSEN DIVERSIFY AND ADAPT

By On May 22, 2016

Bang & Olufsen. Denmark, 1925 Before there was Apple, there was Bang & Olufsen.The Danish electronics brand has long been a reference name for pure design in electronics, appealing to discerning, individualist consumers… Read More

Insights

SIMPLIFY INNOVATION: MAKE REMARKABLE PRODUCTS

By On April 22, 2016

Simplify Innovation: Make Remarkable Products We all say that we love innovation. But when it comes to innovating within our own companies, it’s hard to love the pressures and anxieties that go along… Read More

Brand Innovators

MOLESKINE BUILDS BRAND EXPERIENCE TO ENGAGE CREATIVE MINDS

By On March 13, 2016

Moleskine. Italy, 1997 Moleskine has established and spread its brand story with remarkable speed. Despite arriving late into a stationery market faced with a challenging future, it needed only a decade –… Read More

Persuasive Products

COCA-COLA: A CENTURY OF CONTOUR

By On March 20, 2015

Coca-Cola Contour Bottle. USA, 1915 “We need a new bottle design which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be… Read More

Persuasive Products

MONTBLANC: THE ART OF WRITING

By On August 28, 2014

Montblanc Meisterstück 149. Germany, 1952 Ask anyone if they know any German words and you might hear it named. Words like Autobahn, Zeitgeist or Vorsprung durch Technik might get more mention, but if you… Read More

Insights

SMALLER! SLOWER!! BETTER!!! MARKETING, NOT NEWS.

By On January 23, 2014

I don’t know about you, but I may have an unhealthy addiction to the news. There’s so much news. It’s become a drug… available on every corner at any hour. And it’s… Read More