Browsing Tag

Brand Licensing

Brand Innovators

HOW BRAND PARTNERSHIPS HELP BANG & OLUFSEN DIVERSIFY AND ADAPT

By On May 22, 2016

Bang & Olufsen. Denmark, 1925 Before there was Apple, there was Bang & Olufsen.The Danish electronics brand has long been a reference name for pure design in electronics, appealing to discerning, individualist consumers… Read More

Brand Innovators

CHUPA CHUPS: THE ICONIC LOLLIPOP THAT DELIGHTS THE SENSES

By On May 8, 2016

Chupa Chups. Spain, 1958 Chupa Chups is much more than a famous brand with a fun name. It’s a brand that delights the senses: a magnet for consumers and a valuable resource… Read More

Brand Innovators

FIAT 500: THE CAR BRAND THAT USES FASHION THINKING

By On April 10, 2016

FIAT 500. Italy, 1957 (relaunched 2007) FIAT’s decision to revive its iconic ‘Cinquecento‘ city car proved to be a smart one. Since making its comeback in 2007, more than 1.5 million cars have… Read More

Brand Innovators

COLLABORATIONS BOOST AND SUSTAIN MARIMEKKO’S BRAND APPEAL

By On March 27, 2016

marimekko. Finland, 1951 There are few European brands as enigmatic or charismatic as marimekko. With a broad and passionate fanbase, the label known for its folksy, sixties-tinged pop patterns continues to enjoy… Read More

Brand Innovators

MOLESKINE BUILDS BRAND EXPERIENCE TO ENGAGE CREATIVE MINDS

By On March 13, 2016

Moleskine. Italy, 1997 Moleskine has established and spread its brand story with remarkable speed. Despite arriving late into a stationery market faced with a challenging future, it needed only a decade –… Read More

Brand Innovators

HOW RETAIL PRODUCTS ELEVATE THE V&A’S BRAND PROFILE

By On January 10, 2016

V&A Museum. UK, 1852 London’s Victoria & Albert Museum has been celebrated as one of the world’s premier design institutions for more than a century. With a collection of more than two… Read More

Insights

HOW TO GIVE BRANDS AND PRODUCTS SOCIAL CHARISMA

By On July 13, 2015

I recently took a Finnair Airbus 340 from Hong Kong to Helsinki. Tired and thirsty, I was dreading the long trip home. But once on-board it all washed away, if only for… Read More

Persuasive Products

CLARKS DESERT BOOT: UNNECESSARILY HANDSOME

By On May 10, 2015

Clarks Desert Boot. UK, 1950 “Everybody haffi ask weh mi get mi Clarks. Di leather hard, di suede soft, toothbrush get out di dust fast” Few brands are desirable enough to earn… Read More

Persuasive Products

COCA-COLA: A CENTURY OF CONTOUR

By On March 20, 2015

Coca-Cola Contour Bottle. USA, 1915 “We need a new bottle design which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be… Read More

Persuasive Products

SIGG: GENIUS IN A BOTTLE

By On April 19, 2014

SIGG Traveller Water Bottle. Switzerland, 1978 Food, clothing, shelter. In developed economies at least, we have become pretty good at catering for consumer needs. Nowadays most of us – either at play… Read More