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Collectible

Insights

SIMPLIFY INNOVATION: MAKE REMARKABLE PRODUCTS

By On April 22, 2016

Simplify Innovation: Make Remarkable Products We all say that we love innovation. But when it comes to innovating within our own companies, it’s hard to love the pressures and anxieties that go along… Read More

Brand Innovators

FIAT 500: THE CAR BRAND THAT USES FASHION THINKING

By On April 10, 2016

FIAT 500. Italy, 1957 (relaunched 2007) FIAT’s decision to revive its iconic ‘Cinquecento‘ city car proved to be a smart one. Since making its comeback in 2007, more than 1.5 million cars have… Read More

Brand Innovators

COLLABORATIONS BOOST AND SUSTAIN MARIMEKKO’S BRAND APPEAL

By On March 27, 2016

marimekko. Finland, 1951 There are few European brands as enigmatic or charismatic as marimekko. With a broad and passionate fanbase, the label known for its folksy, sixties-tinged pop patterns continues to enjoy… Read More

Brand Innovators

LIMITED EDITION PRODUCTS ARTICULATE THE STANDARD’S HIP, URBAN STANCE

By On February 28, 2016

The Standard. USA, 1999 Few brands live up to their name like The Standard. Many regard it as a barometer of all things urban and hip, and its high profile and influence… Read More

Brand Innovators

THE “ALTERNATIVELY NORMAL” BRAND FOOTPRINT OF A.P.C.

By On January 31, 2016

A.P.C.. France, 1987 The Parisian denim label A.P.C. is a restless brand, constantly on the lookout for new ways to imprint its distinctive aesthetic on popular culture. Besides a reputation for high-grade… Read More

Insights

ABSOLUT PERSUASION: A LESSON IN PURE MARKETING

By On September 7, 2015

Absolut Vodka. Sweden, 1979 Plenty has been said about Absolut Vodka. So much, writing about Sweden’s iconic drink in 2015 feels a bit like a chiché. It’s a brand that marketers and… Read More

Insights

HOW TO GIVE BRANDS AND PRODUCTS SOCIAL CHARISMA

By On July 13, 2015

I recently took a Finnair Airbus 340 from Hong Kong to Helsinki. Tired and thirsty, I was dreading the long trip home. But once on-board it all washed away, if only for… Read More

Persuasive Products

COCA-COLA: A CENTURY OF CONTOUR

By On March 20, 2015

Coca-Cola Contour Bottle. USA, 1915 “We need a new bottle design which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be… Read More

Persuasive Products

LONGCHAMP: GALLOPING TO GLORY

By On January 20, 2015

Longchamp Le Pliage. France, 1993 Jeremy Scott may well have been guilty of understatement for the first time in his life when he gave his opinion on Longchamp’s Le Pliage bag for… Read More

Persuasive Products

MONTBLANC: THE ART OF WRITING

By On August 28, 2014

Montblanc Meisterstück 149. Germany, 1952 Ask anyone if they know any German words and you might hear it named. Words like Autobahn, Zeitgeist or Vorsprung durch Technik might get more mention, but if you… Read More