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Brand Innovators

CHUPA CHUPS: THE ICONIC LOLLIPOP THAT DELIGHTS THE SENSES

By On May 8, 2016

Chupa Chups. Spain, 1958 Chupa Chups is much more than a famous brand with a fun name. It’s a brand that delights the senses: a magnet for consumers and a valuable resource… Read More

Brand Innovators

MOLESKINE BUILDS BRAND EXPERIENCE TO ENGAGE CREATIVE MINDS

By On March 13, 2016

Moleskine. Italy, 1997 Moleskine has established and spread its brand story with remarkable speed. Despite arriving late into a stationery market faced with a challenging future, it needed only a decade –… Read More

Persuasive Products

CLARKS DESERT BOOT: UNNECESSARILY HANDSOME

By On May 10, 2015

Clarks Desert Boot. UK, 1950 “Everybody haffi ask weh mi get mi Clarks. Di leather hard, di suede soft, toothbrush get out di dust fast” Few brands are desirable enough to earn… Read More

Persuasive Products

COCA-COLA: A CENTURY OF CONTOUR

By On March 20, 2015

Coca-Cola Contour Bottle. USA, 1915 “We need a new bottle design which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be… Read More

Persuasive Products

NEW ERA: PERFECT FIT

By On April 6, 2014

New Era 59FIFTY Fitted Cap. USA, 1954 Every once and a while, a product comes along that turns a market upside down, transforming the terms that products are offered and accepted on.… Read More

Persuasive Products

MOLESKINE: PRODUCTS FOR CONTEMPORARY NOMADS

By On March 20, 2014

Moleskine Pocket Ruled notebook. Italy, 1997 Imagine you work for a small, Italian publishing company. It’s 1996, you’re on summer holidays, enjoying a brioche and a coffee in the warm Sardinian breeze.… Read More

Insights

SMALLER! SLOWER!! BETTER!!! MARKETING, NOT NEWS.

By On January 23, 2014

I don’t know about you, but I may have an unhealthy addiction to the news. There’s so much news. It’s become a drug… available on every corner at any hour. And it’s… Read More