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Brand Innovators

HOW BRAND PARTNERSHIPS HELP BANG & OLUFSEN DIVERSIFY AND ADAPT

By On May 22, 2016

Bang & Olufsen. Denmark, 1925 Before there was Apple, there was Bang & Olufsen.The Danish electronics brand has long been a reference name for pure design in electronics, appealing to discerning, individualist consumers… Read More

Insights

SIMPLIFY INNOVATION: MAKE REMARKABLE PRODUCTS

By On April 22, 2016

Simplify Innovation: Make Remarkable Products We all say that we love innovation. But when it comes to innovating within our own companies, it’s hard to love the pressures and anxieties that go along… Read More

Brand Innovators

FIAT 500: THE CAR BRAND THAT USES FASHION THINKING

By On April 10, 2016

FIAT 500. Italy, 1957 (relaunched 2007) FIAT’s decision to revive its iconic ‘Cinquecento‘ city car proved to be a smart one. Since making its comeback in 2007, more than 1.5 million cars have… Read More

Brand Innovators

COLLABORATIONS BOOST AND SUSTAIN MARIMEKKO’S BRAND APPEAL

By On March 27, 2016

marimekko. Finland, 1951 There are few European brands as enigmatic or charismatic as marimekko. With a broad and passionate fanbase, the label known for its folksy, sixties-tinged pop patterns continues to enjoy… Read More

Brand Innovators

MOLESKINE BUILDS BRAND EXPERIENCE TO ENGAGE CREATIVE MINDS

By On March 13, 2016

Moleskine. Italy, 1997 Moleskine has established and spread its brand story with remarkable speed. Despite arriving late into a stationery market faced with a challenging future, it needed only a decade –… Read More

Brand Innovators

LIMITED EDITION PRODUCTS ARTICULATE THE STANDARD’S HIP, URBAN STANCE

By On February 28, 2016

The Standard. USA, 1999 Few brands live up to their name like The Standard. Many regard it as a barometer of all things urban and hip, and its high profile and influence… Read More

Brand Innovators

FASHION POWERS LADURÉE’S BRAND PROMISE OF ULTIMATE INDULGENCE

By On February 14, 2016

Ladurée. France, 1862 (relaunched 1993) The house of Ladurée holds the dual distinction of being the inventors of the ganache-filled macaron, and one of the pioneers of Parisian salon de thé culture.… Read More

Brand Innovators

THE “ALTERNATIVELY NORMAL” BRAND FOOTPRINT OF A.P.C.

By On January 31, 2016

A.P.C.. France, 1987 The Parisian denim label A.P.C. is a restless brand, constantly on the lookout for new ways to imprint its distinctive aesthetic on popular culture. Besides a reputation for high-grade… Read More

Insights

ABSOLUT PERSUASION: A LESSON IN PURE MARKETING

By On September 7, 2015

Absolut Vodka. Sweden, 1979 Plenty has been said about Absolut Vodka. So much, writing about Sweden’s iconic drink in 2015 feels a bit like a chiché. It’s a brand that marketers and… Read More

Persuasive Products

ULTIMATE EARS: A BRAND DESIGNED AND BUILT TO BOOM

By On August 10, 2015

Ultimate Ears UE Boom Speaker. Switzerland, 2013 Anyone with dreams of creating an iconic product in this lifetime could easily get frustrated reading this site. The average age of products we’ve profiled… Read More