Browsing Tag

Utilitarian Design

Brand Innovators

MOLESKINE BUILDS BRAND EXPERIENCE TO ENGAGE CREATIVE MINDS

By On March 13, 2016

Moleskine. Italy, 1997 Moleskine has established and spread its brand story with remarkable speed. Despite arriving late into a stationery market faced with a challenging future, it needed only a decade –… Read More

Brand Innovators

LIMITED EDITION PRODUCTS ARTICULATE THE STANDARD’S HIP, URBAN STANCE

By On February 28, 2016

The Standard. USA, 1999 Few brands live up to their name like The Standard. Many regard it as a barometer of all things urban and hip, and its high profile and influence… Read More

Brand Innovators

THE “ALTERNATIVELY NORMAL” BRAND FOOTPRINT OF A.P.C.

By On January 31, 2016

A.P.C.. France, 1987 The Parisian denim label A.P.C. is a restless brand, constantly on the lookout for new ways to imprint its distinctive aesthetic on popular culture. Besides a reputation for high-grade… Read More

Brand Innovators

EVERNOTE: USING PHYSICAL PRODUCTS TO EXTEND ITS DIGITAL PROMISE

By On January 24, 2016

Evernote. U.S.A., 2008 Evernote has been remarkably effective at building a powerful brand in an over-crowded landscape. The world’s favourite note-taking app notched up 150 million users in 2015, and it continues… Read More

Brand Innovators

KVADRAT’S COLLABORATIONS EXTEND ITS INFLUENCE AND SHAPE TASTES

By On January 17, 2016

Kvadrat. Denmark, 1968 Kvadrat is Europe’s leading maker of design textiles, with products characterised by simplicity, colour and innovation. Its reputation is defined by decades exploring the boundaries of aesthetics, technology and… Read More

Insights

ABSOLUT PERSUASION: A LESSON IN PURE MARKETING

By On September 7, 2015

Absolut Vodka. Sweden, 1979 Plenty has been said about Absolut Vodka. So much, writing about Sweden’s iconic drink in 2015 feels a bit like a chiché. It’s a brand that marketers and… Read More

Persuasive Products

CLARKS DESERT BOOT: UNNECESSARILY HANDSOME

By On May 10, 2015

Clarks Desert Boot. UK, 1950 “Everybody haffi ask weh mi get mi Clarks. Di leather hard, di suede soft, toothbrush get out di dust fast” Few brands are desirable enough to earn… Read More

Persuasive Products

LONGCHAMP: GALLOPING TO GLORY

By On January 20, 2015

Longchamp Le Pliage. France, 1993 Jeremy Scott may well have been guilty of understatement for the first time in his life when he gave his opinion on Longchamp’s Le Pliage bag for… Read More

Persuasive Products

SIGG: GENIUS IN A BOTTLE

By On April 19, 2014

SIGG Traveller Water Bottle. Switzerland, 1978 Food, clothing, shelter. In developed economies at least, we have become pretty good at catering for consumer needs. Nowadays most of us – either at play… Read More

Persuasive Products

NEW ERA: PERFECT FIT

By On April 6, 2014

New Era 59FIFTY Fitted Cap. USA, 1954 Every once and a while, a product comes along that turns a market upside down, transforming the terms that products are offered and accepted on.… Read More